Ok ok, we all make mistakes. Anyway this is a very interesting development. Jeff Jarvis has alot more.
I think in the marketplace that we are in, these things are bound to happen. Market forces (real or imagined) will drive this kind of investment. Bloggers can make moral judgements, or say that they are betraying the idea of blogging, but at the end of the day people will go where they want to go, and if the product of Weblogs Inc is a good product, people will continue reading them.