Have the Irish Examiner not realised that the ads they show are really annoying? Do they not realise it will drive away readers?
Watch for the Vodafone ‘3’ popup ad, right in the middle of the text. Grrrr.
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Similar Problem on the Sunday Business Post site with the 3 Ad popping up in the middle of *every* page.
I’d be interested to see their ad-click through rates, but I would suspect that they would be lower than if they were using Google Adsense.