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Nobel prize winners have figured it out, but didn't we all know that the markets are really based on irrational behaviour?

The celebrated economist, who wrotes some excellent stuff in the Atlantic a while back writes a riveting piece in the Guardian. I had thought that markets can also be based on mob or herd mentalities, but he also gives us several other ideas. A good primer on ecomomic psyhcology – if I can call it that.


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