A Boldface Name Invites Others to Blog With Her

So Arianna Huffington is going to try and compete with Matt Drudge in the blogosphere. Hands up who thinks a celebrity blog is a good idea?

Arianna Huffington, the columnist and onetime candidate for governor of California, is about to move blogging from the realm of the anonymous individual to the realm of the celebrity collective.

She has lined up more than 250 of what she calls “the most creative minds” in the country to write a group blog that will range over topics from politics and entertainment to sports and religion. It is essentially a nonstop virtual talk show that will be part of a Web site that will also serve up breaking news around the clock. It is to be introduced May 9.

Having prominent people join the blogosphere, Ms. Huffington said in an interview, “is an affirmation of its success and will only enrich and strengthen its impact on the national conversation.” Among those signed up to contribute are Walter Cronkite, David Mamet, Nora Ephron, Warren Beatty, James Fallows, Vernon E. Jordan Jr., Maggie Gyllenhaal, Arthur M. Schlesinger Jr., Diane Keaton, Norman Mailer and Mortimer B. Zuckerman.

Will you be visiting:

Ms. Huffington’s effort – to be called the Huffington Post (www.huffingtonpost.com) – will also seek to ferret out potentially juicy items and give them legs. In fact, she has hired away Mr. Drudge’s right-hand Web whiz, Andrew Breitbart, who used to be her researcher.

But unlike the Drudge Report, the Huffington Post will be interactive, offering news as well as commentary from famous people and allowing the masses to comment too, although not always directly with the celebs. Notables will oversee certain sections, with Gary Hart, the former Colorado senator, for example, taking the lead on national security issues. R. O. Blechman, the magazine illustrator, has designed the site. All material will be free and available on archives.

Now who in their right mind would use their name as part of the name of their weblog?

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