Google passes ITV1

Another moment to remember, when Google ad revenue outstripped ITV1 ad revenue in Britain.

Google pulled in total revenues of £327m compared with an estimated £317m for all of ITV1’s output during the same period between July and September 2007.

The report said the new figures offered a significant milestone as it was the first time Google has overtaken ITV1 in pulling in UK advertising revenue.

Last year the ubiquitous internet firm surpassed Channel 4’s total advertising bounty, with Google generating £871m in revenue from sponsored links for 2006. For the first nine months of this year, Google’s advertising revenue increased to £925m.